Your Customer Doesn't Know 
What He Wants

New product categories are risky but rewarding
My most recent nationally published article is entitled Your Customer Doesn't Know What He Wants. Rare brave entrepreneurs like Steve Jobs create New Product Categories rather than incremental product improvements. Their stories are the focus of this piece and why they were successful.

I also identify important technology trends and the opportunities they create for the next generation of innovators to create New Product Categories.

Full article is HERE. Add your comments below to the blog conversation about making your board more valuable.
Art Can Transform A Neighborhood
I recently visited the Wynwood neighborhood of Miami. Public art has transformed a decaying garment district of windowless buildings into a must-see part the city. Blocks of cinderblock walls are the canvas for innovative and exciting art. Change like this is complex, but the combination of daring artists and private property owners like Tony Goldman made it happen.

Goldman took much of a city block and created Wynwood Walls -- an open-air urban park with paintings on cinderblock walls. Wynwood changed from decaying “Little San Juan” to a major center of investment and activity.

2 comments on “Your Customer Doesn't Know What He Wants”

  1. Would you like to learn about developing products and services aimed at what your client wants? Read 'Play Bigger' by Al Ramadan , Dave Peterson , et al. Great article, thanks Rick.

  2. El Punta in Salem, MA. is rivaling
    “ little San Juan” Miami. This immigrant section of Salem was the landing point first for Brits & Irish, then French Canadiens were encouraged to come for manufacturing at the Cotton Mill. Since the mid-1900’s Puerto Ricans settled in this insular area of Salem which gave way to other Caribbean islands. And now the Point is dominated by families from the Dominican Republic. To avoid the stigma of an immigrant neighborhood, Salem & the CDC with other foundations, is bringing urban art to this Historic Landmark neighborhood. I saw the art installation “ IM MIGRATION “ on Peabody Street last night in Salem & know Miami’s story is unfolding right down the street. As a historic restoration specialist & creative entrepreneur, I feel privileged to have landed in Salem at this artistic time.

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