Equity capital — not debt — is the life blood of emerging and growth companies. Raising equity for your venture is selling part of the company and giving up some control. You are also taking on new partners. As CEO, your challenge is to find investors who understand and share your vision for the company, whose investment objectives are a match for your company and who will commit to a long term relationship with you and the company. For these investors, the bottom line question will be whether you have a plan for creating a profitable business that will adequately reward them for the risks they are taking.
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