For the first time in American history four distinct generational cohorts are in the workforce in large numbers – each with their own set of values and expectations. Your company will not succeed without recognizing, validating and, to some extent, accommodating the differences among these generational groups. The challenge facing virtually every CEO and corporate board is to create work processes, reward systems, communication procedures, team building and leadership development practices that support the company’s goals while realistically addressing the different expectations among the staff.
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